CUSTOMER SUCCESS STORIES
Firsthand, real-world accounts of how companies are experiencing success with Teradata
 |
|
BAWAG
In less than three years, BAWAG PSK has seen a sixfold increase in marketing campaign suc¬cess rates, thanks to the implementation of two significant Teradata CRM innovations. In the first, Teradata assisted BAWAG on customer data integration, analytical processing capacity and predictive analytics for campaign lead generation. In the second, the bank was able to shift from highly manual product-based campaigns to an automated relationship-based service presentation. Considered the success of the initial work done by Teradata, Kaspar Trachsel, the bank’s CRM department manager,decided to go further: the Aprimo Relationship Manager allowed the bank integrate, automate and optimize its cam¬paign activities and customer interactions across product lines, business units and chan¬nels. But the story does not end here: Trachsel and his team are hard at work on plans for the coming future.
www.bawagpsk.com
|
 |
|
DAIMLER
The company producing high performance automobiles managed to improve its abil¬ity to analyze high volumes of warranty and diagnostic data, as well as diverse vehicle configurations, models and variations. Historically, the main goal for Daimler is quality assurance: in 2007, in order to achieve this objective, the company decided to consolidate its quality-related data on a Teradata Active Enterprise Data Warehouse, (making the data available to users through a shared interface). The new system was Advanced Quality Analysis (AQUA).Thanks to AQUA, Daimler opened up the high performance of its data and allowed the automaker to achieve deeper insights into how to optimize production. The new system proved to be able to support Daimer’s strategic goals allowing it to rise the bases for future analytical projects.
www.daimler.com
|
 |
|
DHL
As a reaction to the world crisis broken out in 2008, DHL Express (the famous international courier) decided to develop a new costing and pricing solution consisting in the expansion of the existing data warehouse platform from Teradata solution, adding a Teradata Value Analyzer, obtaining a new application called INSIGHT. The new tool is going to be a game-changer for DHL because it will end itsinternal debates about margins: thanks to INSIGHT, DHL is going to have more data available and they will be more accurate and important results are expected for the coming years (such as revenue and EBIT [earnings before interest and taxes] improvements, gained through more strategic pricing).
www.dhl.com
|
 |
|
DIXONS RETAIL
Dixons Retail is one of Europe’s largest specialist electrical re¬tailer and services companies. In 2008, new management was recruited, with strategic and systemic change as the main goal. The new CEO John Browett announced a transformation plan to refresh UK stores, refocus product and service offerings and reduce costs through two essential elements: a previously underutilized data warehouse from Teradata and a new Commercial team with experience in retail business intelligence (BI). Between October 2008 and October 2009, Dixons Retail drove down total inventory investment 20% by value, the reduction quickly boosted on-shelf availability significantly. In the light of the achieved results, it was decided that the BI team should intervene also into Finance, where it will soon support reporting enterprise-wide, a new data warehouse from Teradata will serve the cause.
www.dixonsretail.com
|
 |
|
KOMERCNI BANKA
Komerční transformed itself from a company that had no systemized information flows to one that is adept at managing data: thanks to this change it now saves 19 million euros annually through a sophisticated regulatory solution. After the collapse of the Communist system, the new management considered the handle on information as crucial for the company’s privatization, the applied strategy consisted in a mix of enterprise data warehouse (EDW) with a performance management system (PMS). From 2002 to 2004, a newly created BI team rolled out BI applications for cost management, direct channels and sales support. Sophisticated tools were built to handle risk, such an approach delivered new capabilities to thwart money laundering and meet regulatory requirements. At present, Komerční continues to expand its use of the EDW as a business enabler, as it has become central to the bank’s overall success.
www.kb.cz
|
