Teradata Summit 2012



Hermann Wimmer
President - Teradata Europe, Middle East & Africa

Hermann Wimmer is president of the Europe, Middle East and Africa (EMEA) region for Teradata Corporation and a member of the Teradata leadership team.

Since January 2004, Wimmer has been responsible for Teradata's European business. Previously, he was in charge of Teradata's Central Europe operations. From July 1999 until the spin off of Teradata from NCR Corporation in October 2007, he was also head of management for NCR GmbH Germany. Wimmer has contributed considerably to Teradata's extraordinary success in Europe. In his current role, he is planning to develop new markets and industries in order to drive further growth across Europe.

Wimmer joined NCR in 1996 as a member of the German Executive Management Board and was responsible for the multimedia business in Germany. In 1998, he was promoted to lead NCR's business in the Eastern European territories.

Prior to joining NCR, he spent ten years with the French technology company, Bull, where he held various management positions in sales, marketing and services.

Hermann Wimmer holds a degree in business administration.

Wimmer holds a degree in business administration.

Welcome & Teradata update
Monday March 5, 2012 | 09:00 – 10:00




Judy Bayer
Director Advanced Analytics - Teradata Europe, Middle East & Africa

Dr. Judy Bayer is Director of Advanced Analytics for Teradata in Europe, Middle East and Africa. She has lead and participated in advanced analytics with companies and in academia for over 25 years. Her responsibilities include assessing, quantifying and prioritizing ROI opportunities that organizations can get from implementing information-based solutions. Her specialty is in using advanced analytics solutions to help companies strategically and tactically leverage the information in the data warehouse to make their businesses more profitable.

Previously, Dr. Bayer taught marketing and modeling at the MBA, Ph.D., and undergraduate levels at Carnegie Mellon University and New York University, and was Vice President of Advanced Technologies at a Business Intelligence consulting firm. Her expertise includes marketing research, business and marketing modeling, data mining, and knowledge-based systems for managing information intensive environments. Judy has worked with leading companies in telecommunications, banking, retail, packaged goods, computer, insurance and defense contractor industries. She has also served on the research committees of the Teradata Center for Customer Relationship Management at Duke University, and the International Institute for Analytics, directed by Tom Davenport. Judy has been awarded two US patents for her work in automating in-database analytic processes, with several more patents pending.

Dr. Bayer's research on marketing and knowledge-based systems has been widely cited in books and articles on marketing management and advanced marketing information systems. She has authored or co-authored more than 50 professional journal publications, white papers and technical reports.

Abstract

"Analytics: why should YOU care?"
Monday March 5, 2012 | 10:30 – 11:45

Your company captures a huge amount of data in the course of its business. Applying advanced Analytics to this data can make you money. Reduce customer churn. Grow the value of your customers. Understand patterns in the data that allow you to be better prepared for the future. In this presentation, we talk about how you can benefit from using advanced Analytics.




Stephen Brobst
CTO - Teradata Corporation

Stephen Brobst is the Chief Technology Officer for Teradata Corporation. Stephen performed his graduate work in Computer Science at the Massachusetts Institute of Technology where his Masters and PhD research focused on high-performance parallel processing. He also completed an MBA with joint course and thesis work at the Harvard Business School and the MIT Sloan School of Management. Clients with whom he has worked in the telecommunications and media industry include leaders such as SBC Communications, Telstra, U.S. West, Vodafone, Sunrise Communications, Pelefone, Cincinatti Bell, Nielsen Media Research, BSkyB, Univision (Telemundo), Sprint, British Telecom, MediaOne, Cantel, Continental Cable Vision, Western Telecommunications Services, Telefonica Peru, GTE Mobilnet, and many others. Stephen is an internationally known speaker and has authored numerous articles and books related to advanced data management techniques. He has been appointed to Barack Obama's Presidential Council of Advisors on Science and Technology (PCAST) in the working group on Networking and Information Technology Research and Development (NITRD).

Abstract

"Roadmap and Strategy for the Teradata RDBMS and Platform"
Monday March 5, 2012 | 10:30 – 11:45

This workshop provides explains the latest and greatest features incorporated into the Teradata database. We will focus on new technical capabilities for delivering high performance, high availability, ease-of-use, and active enablement in the latest (and upcoming 14.0) releases of the Teradata RDBMS software. Tips and techniques will be provided so that maxmimum value can be extracted from these new capabilities. We will also look at technology trends related to Teradata platform deployment, including the different technologies used to implement the Teradata family of new server and storage offerings.

"Do More with Your Data: Deep Analytics Using Big Data"
Monday March 5, 2012 | 17:00 – 18:00

Analytics are evolving to a new world from a focus on transactions to a focus on interactions. The analysis of detailed transactional data provides insight into the value created from customer relationships whereas the analysis of interactions provides insight into the experience provided to a customer. Analytic models for predicting defection, buying patterns, etc. can be significantly enhanced when interaction data is used to augment traditional transaction data. And yet managing the immense volume of interaction data comes with a unique set of challenges for cost effective data warehouse deployment. Moreover, the sources for interaction data are different than transactional data and the methods by which interaction data is stored for optimal usage is often quite different than what has been done with traditional data warehouse deployments. This workshop will explore the best practices for getting full value out of new analytic capabilities targeted at big data.




Mark Swenson
Director Customer Management Practice -Teradata Europe, Middle East & Africa

Mark Swenson is the Director of Teradata's Customer Management Practice for Europe, the Middle East and Africa, focused on promoting Teradata and Aprimo's customer management solutions. Mark helps align his clients' strategic plans with best-in-class analytical capabilities, including customer-focused data warehousing, campaign management, customer analytics & segmentation, web analytics and offer optimisation. Prior to Teradata, Mark was a director of database marketing for 10 years in the United States and New Zealand. Now based in Amsterdam, he celebrates his thirteenth anniversary with Teradata this year.

Abstract

"Customer Insights and Action"
Monday March 5, 2012 | 11:45 – 12:30

We live in a dynamic world. Customers are leveraging new technologies, and in doing so are changing their behaviours. These new channels with which consumers interact with business represent new challenges and opportunities. These new channels deliver new data sources, customer insights and enable new communication possibilities. Marketers are facing this changing marketplace and wondering how to make sense of this new data, and how to keep their messaging relevant as customers take more control of the marketing dialogue. This presentation will cover this changing dynamic and how to understand the opportunity in today's customer data.




Martin Willcox
Director Platform and Solutions Marketing - Teradata Europe, Middle East & Africa

Martin Willcox's career in IT spans 15 years, 5 organizations and 10 roles. In his current role (Director of Platform and Solutions Marketing for EMEA), Martin is responsible for articulating Teradata's strategy and the nature, value and differentiation of Teradata's platform and solution offerings to EMEA customers, prospects and third party influencers. Martin is a "poacher-turned-gamekeeper", having been a Teradata customer for several years at Co-operative Retail before joining Teradata as an Enterprise Architecture Consultant in Autumn 2004.

Martin holds a BSc (Hons) in Physics and Astronomy from the University of Sheffield and a Postgraduate Certificate in Computing for Commerce and Industry from the Open University.

He is married with three children and is a lapsed supporter of Sheffield Wednesday Football Club.

Abstract

The Teradata Platform Family, Teradata Unity and the "Logical Data Warehouse"
Monday March 5, 2012 | 11:45 – 12:30

The consolidation and integration of data in a Data Warehouse continues to be extremely cost-effective, both in reducing Total Cost of Ownership (TCO) and in increasing Return of Investment (ROI). However, many Teradata customers are deploying additional analytical databases alongside their data warehouses; for example, to support regulatory and compliance reporting; to improve business continuity and disaster recovery; or to support "point" analytical solutions. These complex analytical ecosystems present additional management and operational challenges that Teradata seeks to address with the Teradata Unity product-set. In this presentation, we will review the forces driving the adoption of complex analytical ecosystems; discuss the challenges that these architectures present; present the objectives and the roadmap for the Teradata Unity product-set; and discuss the implications of Gartner's proposed "logical data warehouse" architecture.




Jonathan Penrose
Senior Telecommunications Industry Consultant - Teradata

Jon Penrose currently works as a Senior Telecommunications Industry Consultant at Teradata, working within the EMEA Centre of Experience (CoE) for the Communications, Media and Entertainment Industries and specializing in Network Intelligence Solutions for Customer Experience Management (CEM) and Network Information Warehousing (NIW). Prior to joining Teradata, Jon worked extensively within the Network Planning, Performance and Optimization functions of a variety of telecommunications vendors, managed service providers and mobile network operators; including Ericsson, Nokia Siemens Networks, Telefonica O2 and Three. Jon has extensive operational, managerial and technical experience in a variety of roles within the mobile telecommunications industry; including network deployment and rollout, network planning and performance management and customer experience improvement programmes.

Abstract

"Network Intelligence for enhanced customer experience insight"
Monday March 5, 2012 | 13:30 – 14:15

For many mobile operators, the vast amount of network generated data remains a largely un-tapped source of customer experience and behaviour insight; yet it has the potential to enable operators to understand the complex but critical relationship between the organisation, the network, the handset or device, and the customer. Combined with more conventional sources of customer information, this data can be used to create a true 360° view of the organisation from the customer's perspective, generating unprecedented levels of insight which can be used to drive more effective and better informed decisions and actions on network investment, enhanced customer loyalty and retention, and increased revenue generation potential. This presentation will briefly examine the potential sources of network generated data, before considering the analytical opportunities and business value of multiple data source consolidation.




Tony Brown
Senior Industry Consultant, Finance Centre of Expertise - Teradata Europe, Middle East & Africa

Tony Brown is a Senior Consultant in Teradata's Financial Services Centre of Expertise for EMEA. He has worked in Banking throughout his career, having spent 17 years at Lloyds Bank/Lloyds Banking Group. Tony specialised in Marketing and Analytics, his final role at Lloyds was Head of 121 Marketing. He was responsible for CRM strategy and delivery across the Lloyds TSB, Halifax, and Bank of Scotland Brands, covering 30m customers through all sales and service channels. At Teradata, Tony is responsible for Finance CoE pre and post-sales activities for Teradata's Integated Marketing Management and Advanced Analytics solutions in banking. He has worked with a large number of financial services companies across the region.

Abstract

"Data and Analytics as a driver of Competitive Advantage in Financial Services"
Monday March 5, 2012 | 13:30 – 14:15

Is Financial Services fighting the perfect storm? The landscape in which banking operates is certainly changing, and this has impacted every area of the industry. Regulation, risk, customer expectations and competition have all increased significantly. Compared to 10 years ago profits are much harder to generate and many banks are turning to data to provide competitive advantage. This presentation will examine how banks are exploiting data and analytics to deliver competitive advantage. The focus will be on analytics that are established and proven across the industry, with a look to the future and where the the next wave of innovation is coming from.




Niall O'Doherty
Director Business Development - Teradata Europe, Middle East & Africa

Niall O'Doherty is responsible for entering and growing new industry sectors for Teradata in Europe, Middle East and Africa (EMEA). This has recently resulted in successes in the Automotive, High Tech, Consumer Goods, Aerospace & Defense, Utilities, Life-science and most recently the Oil & Gas sectors. Before joining Teradata in early 2002 Niall worked for BearingPoint (KPMG Consulting), Johnson & Johnson and E&J Gallo Winery. Niall holds a B.E.and an M.Sc.(Eng) from University College Dublin. He is married with two young children and is a fully signed up supporter of Leinster Rugby, the current European Cup champions.

Abstract

"A Data Centric Approach for the Oil & Gas Industry"
Monday March 5, 2012 | 13:30 – 14:15

Introdution to Teradata's approach to data management across the Oil & Gas domain. This session will provide lessons from other industries and how those can be applied directly to the Oil & Gas sector. It will challenge the current approach to operationalized data management and investigative analytics that is being promoted by the major software vendors. By taking an integrated data centric approach, with independent analytical and data visualiztion layers built on top, operators will be able to ensure data consistency and custodianship while allowing the latest best of breed functionality. This will deliver on the promise of end-to-end integrated workflows that are being demanded by operators today.




Atif Aslam
Head of Management Information Services (MIS) - Ufone

Over twelve years of experience in Data Warehousing space, with key focus on optimizing operational service levels by increasing service delivery capability in Infrastructure Management, Data Integration and Business Intelligence areas. Atif worked with Teradata from 2001 to 2009, in the last five years of his stay Atif led Managed Services portfolio within Teradata Global Consulting Center (GCC) in Islamabad, during this time he got the opportunity to work on various Teradata Data Warehouse implementations in EMEA and Americas regions, established Managed Services vertical within GCC as a practice which delivered services for various customers in telecom, retail and financial industries. Atif is working with Ufone for the last three years and heading MIS portfolio that includes Enterprise Data Warehouse development, Business Intelligence reporting and Advance Analytics functions.

 



Bilal Zafar
Manager Enterprise Data Warehouse - Ufone

Bilal Zafar is looking after the Data Integration and Advance Analytics for the Enterprise Data Warehouse at Ufone. Bilal Zafar has over 12 years of consulting and operations experience (in Telco, Finance and Manufacturing) initially in software development for 4 years with J2EE, in Enterprise Application Integration (EAI) and Enterprise Resource Planning (ERP) domains and later in Data Warehouse and Business Intelligence implementations. A Graduate in Computer Sciences, Bilal is also a recreational iOS developer.

"Enabling Time to Market in a changing world - A case study"
Monday March 5, 2012 | 14:15 – 15:00

Abstract:

- Migration to next generation INs
- Business need more campaigns
- Segmentation Dashboard helps!!??

A walk through the challenges/opportunities Ufone had while going through IN migration, enabling business run more campaigns and helping business find more insight through better analytics.


Margaret Lee Sun
Head, Data Environment and Direct Marketing Technology in Personal and Business Banking, Customer Insights - Standard Bank South Africa

Margaret is the Head, Data Environment and Direct Marketing Technology in Personal and Business Banking, Customer Insights at Standard Bank South Africa. She has been in the banking industry throughout her career. Since 2000 she has focussed on the business implementation of the Data Warehouse and evolving the technologies for direct marketing in Personal and Business Banking. She is the business owner of ARM and other responsibilities include ensuring that data required for the support of customer insights, campaigns and contribution are sourced into the data warehouse. She is also the business interface with IT for data warehousing in the Bank.

Abstract

"CRM in an Emerging Market – Standard Bank's journey towards Integrated Marketing Management"
Monday March 5, 2012 | 14:15 – 15:00

The economic and political environment in South Africa has seen a complete transformation over the past 20 years. The banked population has grown significantly and a new middle class has emerged. SBSA's CRM journey set out to realise the opportunity presented by this change, building a single view of the customer, integrating risk decisioning with CRM, then automating many CRM process. SBSA will share their journey so far, lessons learned, and success achieved.


Khaled Salah Zaher
Head of Enterprise DWH & BI - Mobinil

With over 18 years of experience; Mr. Zaher had already worked in many international & well-reputed organizations. He is a Telecom & Electronics graduate from Cairo university, after which he pursued his studies to get an MBA from Maastricht in the Netherlands. Mr. Zaher started his career as a Software engineer in the Egyptian Cabinet where he had the opportunity to share in promoting the IT in the different Egyptian governorates, he then joined Lucent Technologies as a marketing analyst in Egypt & other countries. For the last 11 years, Mr. Zaher had worked in Mobinil (the first mobile operator in Egypt & one of the largest operators in the region) where he held different responsibilities in the marketing & technology departments, and he is currently leading the evolution of the DWH and BI in the organization.

Abstract

"DWH: Reality and Challenges"
Monday March 5, 2012 | 15:15 – 16:00

What is the maturity level of the DWH within your organization?
What is your data strategy and how do you manage the information flow inside your organization?
How do you position your DWH and information priority?
Do you consider DWH as a technology or business initiative, project, or process?
Find the answers to these and more questions by joining Khaled Zaher, Head of EDW & BI, Mobinil, who will take you through a brief tour of "DWH: Reality and Challenges".


Taylan Erverdi
Application Development Manager - Ziraat Bank/Fintek (Turkey)

A.Taylan Erverdi leads the applications Development team at Fintek, which is the IT services subsidiary of Ziraat Bank in Turkey. Ziraat Bank is the largest bank in Turkey, with approximately 1300 branches, 22,000 employees. Ziraat Bank started to use Teradata for their Data Warehouse in 2009 and have since used it extensively.

Taylan is responsible for the Data Warehouse, Business Intelligence, Customer Applications and Operational CRM. He has 16 years of experience in information technology, especially financial application development projects with variety of roles. Over the past 3 years Taylan has been working on on the data warehouse and crm applications.

Abstract

"Ziraat Bank's Data Warehousing Story - Life before and after Teradata"
Monday March 5, 2012 | 15:15 – 16:00

This presentation will tell the story of Data Warehousing at Ziraat Bank before and after Teradata. Taylan will share his experience of the operational advantages, performance gains and advantages provided in decision making. The presentation will include some insights into Ziraat Bank's completed projects such as customer profitability using Teradata Value Anlayser.




Duncan Irving
Consulting Practice Lead for Oil & Gas - Teradata Europe, Middle East & Africa

Duncan Irving is the Teradata Consulting Practice Lead for Oil & Gas in EMEA since 2010. He drives internal product development of Teradata's capabilities upstream and leads consulting engagements - he combines broad domain expertise with deep technical hardware and software knowledge.
Duncan joined Teradata from the University of Manchester where he instructed in geophysical interpretation and geocomputational methods for seven years. He has worked on "big data" problems around surface, subsurface and sensor data on many consulting and research projects - in the data centre, in extreme field conditions and more general upstream data management - and he maintains research links as an honorary lecturer.
He is a geophysicist and has a PhD in glacial geophysics and geotechnical engineering (why frozen ground moves faster during climate warming and its effects on infrastructure).

Abstract

"E&P Analytics: Operationalizing the original "Big Data"
Monday March 5, 2012 | 14:15 – 15:00

"Big Data" has become a convenient short-hand for the exponential growth of data volumes across many industry sectors. This is nothing new in the E&P domain but DM practitioners can learn from "new" industries how best to deal with complexity and timeliness in their analytical ecosystems. We present an architecture that brings to bear the twin paradigms of massive knowledge discovery using Map-Reduce and "operationalized" decision support using a Relational Database Management System. We explain how this single data instance drives rigorous geological, geophysical and engineering insight and how we are deploying it in right-time integrated operations in global oil companies.




Mohammad Kurdi
Member of the SAS Global Oil & Gas business unit - SAS

Mohammad Kurdi, a member of the SAS Global Oil & Gas business unit, provides SAS customers and prospects with advisory expertise based on his experience in the Analytics software industry for the last decade. Since graduating as an engineer, Mohammad has worked with numerous different industries but the majority of his time has been spent in the process industry.

Abstract

"Analytics & Data Mining Applications in Petroleum Maintenance & Operations"
Monday March 5, 2012 | 14:15 – 15:00

Data mining is the process of discovering interesting and previously unknown, but potentially useful patterns from large datasets.
Join us in this session to understand how you could turn your companies data overload into business benefits using Analytics & Data Mining.




Thomas Reichel
Senior IT Architect - KPN

Thomas Reichel is a Senior IT Architect for Business Intelligence at KPN. He started his career at KPN in 1992 and became involved in the world of business intelligence and data integration in 1997. Working in complex and high volume data warehouse landscapes, his passion for data integration and data quality challenges unfolded. He was one of the founders of the Dutch Informatica User groups. Currently, Thomas Reichel is responsible for implementing KPN's new Business Intelligence architecture based on Teradata. He is involved in KPN's data governance, master data management and data quality initiatives to ensure the success of the new Business Intelligence Strategy.

Abstract

The transitions of an IT oriented approach to a KPN broad Business Intelligence program. It describes the Business Intelligence roadmap in which within the boundaries of the existing BI landscape was searched for the possibilities. Where finally Teradata was choosen.

"KPN: BI Bright! Business Intelligence in a different way"
Monday March 5, 2012 | 16:00 – 16:45




Michal Ventruba
Director of Business Intelligence - Komercní banka

Michal Ventruba works for Komercní banka as Director of Business Intelligence. He's reporting to CFO and more than 10 years is responsible for BI strategy and information services. He is also responsible for development of EPM and is sponsor of Master Data Management development program. Michal has 20 years of banking experience in both business and finance / support environment side. Prior to BI he was 2 years responsible for controlling division and 3 years Deputy of Corporate Banking Executive Director. Michal was graduated from Czech Technical University in Faculty of Nuclear & Thermal technology.

Abstract

Michal will show you successful story of 12 years BI program in banking sector, program which won in 2010 Gartner BI Excellence Award in EMEA region.

What has been driving their BI program?
What is in such program important to address?
How can BI bring real value and how to provide information services within financial group?
What are key success factors of long term development of EDW?
How to successfully manage transformation from your initially small project to enterprise wide information factory?
How to organize development and cooperation with main partners?

Michal's presentation will help you find answers to these and similar questions based on his long term experience with management of BI organization which has today 85 internal specialists and more than 50 external from different partners.

"BI & EDW as one of key value drivers in today's banking"
Monday March 5, 2012 | 16:00 – 16:45




David Holmes
Co-founder - FUSE Information Management

David is a leading consultant in upstream information management and designed the infrastructure for some of the world's largest National Data Repositories. David is a co-founder (together with Jamie Cruise & Ugur Algan) of FUSE Information Management, a software company whose flagship product is XStreamline - a customer proven web based E&P data, workflow and collaboration platform.

Abstract

The upstream data management tools market has been moribund for years. The idea of buying a database and tools as products and then investing huge amounts of time integrating these with classic desktop applications running on specialist workstation hardware is not sustainable in the long run. In the future, we should have a new ubiquitous computing environment that provides seamless access to public and private knowledge/information/data, along with the analytical and operational apps needed to support our business management and decision making workflows. This would mean much less data movement and a reduction in the governance issues that this creates. The current strategies of copying data between master, corporate, project and application data stores would then seem anachronistic. Imagine then, a move away from a vendor-driven upstream technology environment dominated by proprietary commercial software to a consumer-driven environment where proprietary commercial code sits alongside proprietary customer code which is combined with open source and community developed code.

"The end of sub-surface data management. Why in the future we won't have master, corporate and project data management"
Monday March 5, 2012 | 16:00 – 16:45