MARIO SEIFRIED
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"Commonwealth's Journey to Agile CRM and Beyond"
Executive Manager, Commonwealth Bank
Mario Seifried has been working in the CRM space (mainly in Australia) for the past 15 years, using Teradata for the past 10 years.
Originally he started out in 1998 using an Access DB – managing about 24 simple Direct Mail campaigns per year for the Financial Service arm of NRMA.
In 2001, he moved to Westpac to help with the RO implementation.
In 2003, he was involved in the RO upgrade to CM3 and managed a team of analysts for campaign implementation (100 campaigns per year).
In 2005, he joined CBA as the Marketing Tech Specialist to help with their RO upgrade to CM3 and managed a team of event based campaign analysts (50 triggers in 6 months).
In 2009, he was seconded to work on CBA’s Core Banking Project as TECH LEAD – Taking responsibility for the Marketing Data & Tech infrastructure (25 systems & processes, 11 reports) – launching about 300 campaigns per year to over 10 mil. customers).
In 2010, he has been appointed to TEACH LEAD for Marketing, upgrading CM3 to TRM6.
The Commonwealth Bank is one of Australia’s leading providers of integrated financial services including retail banking, premium banking, business banking, institutional banking, funds management, superannuation, insurance, and investment and sharebroking products and services. The Group is one of the largest listed companies on the Australian Stock Exchange and is included in the Morgan Stanley Capital Global Index.
Presentations
The presentations that are allowed to be shared with the delegates are now accessible via this website, in PDF format. All delegates have received a thank-you e-greeting announcing the password. Please note that the password is case sensitive! Unfortunately, some presenters do not want to share their presentation. The presentation by Stephen Brobst - “The Science of Analysis” (Wednesday April 14) - is only available in hard copy. Please send an e-mail to scarlett.vandermeulen@teradata.com
if you want a copy.
Automotive Day
For the first time this year, we organised a special track for the Automotive Industry which proved to be very successful.The presentations of this one-day session are available here.
