MARION HAMACEK
|
"Leveraging Store-Clusters in a Multi-Format / Multi-Brand Enterprise Data Warehouse"
Director Customer and Brand-Convergence IT Projects - Carrefour.
Marion Hamacek, Carrefour France, is Head of the Department for CRM IT Projects.
CRM IT Projects encompass every front-office aspect (POS system, payment..), as well as Customer BI, Marketing, Promotion and Loyalty programs.
Before joining Carrefour in 2007, she was Fnac CRM Director from 2003-2006.
Prior to that, she was a Supply Chain Manager with Accenture for four years, in charge of implementing Retek Suite related projects.
From 1996 to 1999, she was with Oracle as a Business Consultant, with various assignments related to Financial ERP implementation.
She spent her first ten years of career holding various positions with Auchan.
Marion graduated from Reims Management School in 1986.
Along with an ambitious “convergence” strategy aimed at granting customers a coherent shopping-experience whatever the store format (hypermarket/supermarket/convenience stores), Carrefour decided to build an Enterprise, Customer-centric Data Warehouse.
Customers are enrolled in a single loyalty-program, their interactions with stores or the internet are tracked and analysed to create client segmentation as well as store-clusters , and this information is then used to address customers’ expectation in a better manner and create added business opportunity.
Carrefour IT teams are meanwhile coping with a steep functional and technical learning curve on Teradata environments.
Carrefour is No.1 mass retailer in Europe, No.2 worldwide with €108.629 billion in sales incl. tax, under Group Banners in 2008 (*).
Carrefour is the seventh largest employer in the world (over 495 000 people worldwide), with operations in 30 countries, 15,430 stores, and 18 million sq. m. of sales area (including franchisees*)
Presentations
The presentations that are allowed to be shared with the delegates are now accessible via this website, in PDF format. All delegates have received a thank-you e-greeting announcing the password. Please note that the password is case sensitive! Unfortunately, some presenters do not want to share their presentation. The presentation by Stephen Brobst - “The Science of Analysis” (Wednesday April 14) - is only available in hard copy. Please send an e-mail to scarlett.vandermeulen@teradata.com
if you want a copy.
Automotive Day
For the first time this year, we organised a special track for the Automotive Industry which proved to be very successful.The presentations of this one-day session are available here.
