MARÍA GARCÍA GUTIÉRREZ
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"How to Find Optimal Prices? Business Case study: Global Broadband"
BI Senior Consultants - Telefónica España.
María García Gutiérrez is Engineer of Telecommunications by the University of Deusto (ESIDE). María is nowadays the Managing Director of Unit of Wireline Business Studies of Telefónica de España. María’s professional career in Telefónica began 5 years ago and has been always linked to the Data Warehouse: she first worked in areas related to Market Tracking, being responsible of the reporting of main KPIs to the Board of Directors. Specialized in the broadband and pay-tv businesses, María has a deep knowledge of business and market dynamics. Under her management, María’s team is focused in carrying out projects that facilitate the decision-making of the company.
Antonio Sánchez Chinchón - BI Senior Consultant | Telefónica España
Telefónica’s Business Intelligence department has developed a powerful methodology oriented to find optimal prices and to configure optimal portfolios of products. It has been used in several relevant projects with great results in terms of time saving and accuracy of the prices founded. One of this projects is the pricing of Global Broadband for Residential market, where Telefónica España has defined a portfolio of products oriented to actual customers of broadband that maximices the expected revenue without forgeting another segments of actual and potential customers.
Telefónica is one of the world's largest telecommunications companies by market cap. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 25 countries and its customer base exceeds 268.6 million globally. Telefónica's growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America. The Group stands in third position in the sector Telco worldwide in terms of market capitalisation, the 1st as an European integrated operator and also the third in the Eurostoxx 50 ranking, composed of the major companies in Europe (September 30th 2009). Telefónica has one of the most international profiles in the sector with more than 60% of its business outside its home market and a reference point in the Spanish and Portuguese speaking market. In Spain, the Group has over 80 years experience since its constitution in 1924, providing services to more than 47.3 million customers at September 2009. In Latin America, Telefónica gives service to more than 163.7 million customers as of the end of September 2009 becoming the leader operator in Brazil, Argentina, Chile and Peru and has substantial operations in Colombia, Ecuador, El Salvador, Guatemala, Mexico, Morocco, Nicaragua, Panama, Puerto Rico, Uruguay and Venezuela. In Europe, on top of the Spanish operations, the Company has operating companies in the United Kingdom, Ireland, Germany, Czech Republic and Slovakia, providing services to more than 48.6 million customers as of the end of September 2009.
Presentations
The presentations that are allowed to be shared with the delegates are now accessible via this website, in PDF format. All delegates have received a thank-you e-greeting announcing the password. Please note that the password is case sensitive! Unfortunately, some presenters do not want to share their presentation. The presentation by Stephen Brobst - “The Science of Analysis” (Wednesday April 14) - is only available in hard copy. Please send an e-mail to scarlett.vandermeulen@teradata.com
if you want a copy.
Automotive Day
For the first time this year, we organised a special track for the Automotive Industry which proved to be very successful.The presentations of this one-day session are available here.
