PROGRAMME

11:00 - 11:30 Welcome - Judy Bayer, Teradata Director Advanced Business Practices - "The decade of Advanced Analytics" - Duncan Ross, Teradata Director of Advanced Analytics

Abstract: Advanced analytics has come a long way since the year 2000. It’s now a mainstream activity, and the cost of getting it wrong has never been more obvious – look at the banking crisis…
But what will happen next? The Advanced Analytics User Group will look back at what worked and didn’t in the first decade, and will try and spot the golden nuggets for 2010-2020… All this in a very interactive way, supported by leading companies' experiences and analytics experts' insights.

11:30 - 12:15 "The decade of Advanced Analytics: panel discussion" - Moderator: Duncan Ross, Teradata

Panelists:

Hans-Albrecht Bartels, Migros
Alain Fortune, SFR France
Kenneth Hansen, Indicium Domain Ltd
Ivan Janovskij, Telefonica O2

12:15 - 13:00 Spotting the Golden Nuggets for 2010-2020: discussion groups.

Where are you on your CRM Journey?
How do you do CRM? Across the spectrum of companies using Teradata for customer management, there is a wide range of objectives, uses and techniques. We've assembled a panel of Teradata Relationship Manager users who all do customer management differently. The panel includes speakers from Metro, Lloyd's and Pannon.
We'll start off with a perspective of the range of campaign management techniques today from Mark Swenson, Director of Teradata's customer management practice for EMEA.
Next we'll hear leading European companies describe how they do CRM. With various original goals and marketing perspectives, each company's path to CRM success is unique as they grow their strategy across different countries, brands or teams. As CRM needs grow, some turn to automation to detect significant events, or to determine the next best offer. Others are moving into digital technologies to understand how customers make decisions both offline and online. Come listen to a variety of business leaders discuss their strategies and where they're going next, based on their own organizational goals and marketing environment. With a lively question & answer panel dialog and questions from the audience, we'll explore various approaches to customer management, from perfecting the classic disciplines to adopting the latest CRM technologies.
We'll also hear about the latest in using digital technologies to bring the online and offline channels together into a frictionless customer experience with our guest speaker from Webtrends, Christian Howes. Come be inspired by the new directions in customer management!

* Introduction by Mark Swenson, Teradata
* The CRM journey of :

• Ingo Hollensteiner, METRO

• Geza Tarcali, Pannon

* Panel Discussion

* Q&A
 

Improving Health Outcomes and Costs with Deep Analytics
Peter Hughes, Director, Industry Solutions, Teradata
Jürgen Kellermann, Head of Central Services, GKV-Spitzenverband
Matthias Kleinschmidt, Project Manager, GKV-Spitzenverband
Karsten Winkler, Business Expert Customer Intelligence, SAS Institute
Thomas Goldstein, SAS Program Director - EMEA, Teradata

Healthcare organisations globally face a continuing battle to improve the quality of care and at the same time manage rapidly escalating healthcare costs. In this session, learn how Teradata's and SAS's healthcare customers are employing advanced analytical capabilities to address both sides of the quality/cost equation. The speakers will share their experiences and strategies through an interactive conversation with the audience.