Up to 80% of corporate data has a spatial component. And 80% of the time, that component is represented in the Data Warehouse by a zip or postal code. But postal codes were designed by Post Offices to optimize the delivery of mail – and their limitations for even basic analytical processing become very apparent, very quickly. A postal area is a poor predictor of flood risk, for example – and nor can a postal code by itself help you to understand how many of your best customers are within a ten minute drive of your competitor's new store.
Enter Teradata Geospatial: tools and technology to help you capture, store, integrate and analyse geo-spatial data; with Teradata's trademark extreme scalability, industry-leading performance – and simplicity.
Learn more about how Teradata Geospatial is changing the way our customers understand their businesses: this webinar will examine the challenges – and the opportunities – associated with the effective management of geo-spatial data in the Data Warehouse.
David Sonnen, IDC Senior Analyst, will explain market trends and drivers and the factors that are making geospatial and spatiotemporal technology more cost effective within enterprise information systems. Teradata Labs' Senior Engineer Michael Watzke will outline Teradata's specific geospatial and spatiotemporal capabilities. With geospatial analytics, enterprises are integrating a new dimension of insight and during the webinar some impressive examples will be described to highlight this.
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